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Lexus International 2016 Year In Review
Lexus International today announced it sold 677,615 vehicles during the 2016 calendar year. This robust sales performance represents a 4% increase over calendar year 2015 (652,451 units).
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Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today
NEW YORK, Jan. 31, 2017 — Lexus International today announced the 12 finalists for the Lexus Design Award 2017. Three finalists based in the USA were selected, marking the first time designers from this region have advanced to the final round. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, the Lexus International Design Award is celebrating its fifth anniversary. The competition supports up-and-coming designers and creators worldwide. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of “Yet.”
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Rolex 24 at Daytona – Daytona International Speedway -January 28-29, 2017
3GT Racing’s No. 15 Lexus RC F GT3 finished 14th in the GTD class (36th overall) in the Rolex 24 at Daytona, marking the debut of the RC F GT3 in the IMSA WeatherTech SportsCar Championship and Lexus’ return to North American sports car racing. Drivers Robert Alon, Austin Cindric Dominik, Farnbacher and Jack Hawksworth piloted the No. 15 Lexus entry.
Read MoreRolex 24 at Daytona – Daytona International Speedway – January 26-29, 2017
The Rolex 24 at Daytona will mark Lexus’ return to North American sports car racing as 3GT Racing fields two Lexus RC F GT3s in the GTD class of the IMSA WeatherTech SportsCar Championship. Lexus raced in the Grand-Am Rolex Sports Car Series from 2004 to 2009 when the manufacturer won 25 races, two driver championships (2004, 2008) and three-straight Rolex 24 at Daytona victories (2006-08). Since its Grand-Am era, Lexus has competed in off-road racing, endurance events and the Pikes Peak International Hill Climb, and now returns to sports car racing to develop its racing culture and learn technologies that transfer to its F and F SPORT production vehicles. To find out more about Lexus’ efforts to return to sports car racing, watch the “Road to Daytona” video series on the Lexus Vehicles YouTube page.
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Lexus Brand Takes Center Stage in Super Bowl Spot
TORRANCE, Calif. (Jan. 23, 2017) — Two new flagship vehicles will join the Lexus lineup this year, each uniquely confirming Lexus' passion for brave design, imaginative technology, and exhilarating performance. The first-ever Lexus LC 500 and LC 500h performance coupes and the completely redesigned Lexus LS 500 luxury sedan take their place at the pinnacle of Lexus' extensive product lineup.
To celebrate the next chapter in Lexus' history, the company today unveiled a 60-second extended version of its Super Bowl spot featuring the LC, as well as a few surprises. The spot, titled “Man & Machine,” recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models. The spot features movement artist Lil Buck and music from chart-topping recording artist Sia. A 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.
Lexus Debuts Amazing Sport Yacht Concept
A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan.
As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle.
This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.
