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Lexus Serves Up the Sriracha IS: Making a Hot Car Spicy
TORRANCE, Calif. (Nov. 16, 2016) —To celebrate the launch of the 2017 Lexus IS sports sedan, Lexus created a bolder, spicier customized version of the original: the Lexus Sriracha IS. By joining forces with the authentic, beloved sauce made by Huy Fong Foods, Lexus turns up the heat with custom auto detailing, foodie finishes and an arsenal of Sriracha within easy reach for emergency situations. The specially modified vehicle will be on display at The Los Angeles Auto Show from Nov. 18–27 at the Los Angeles Convention Center.
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Lexus Encourages Customers to Wish Big This Holiday Season
TORRANCE, Calif. (Nov. 14, 2016) -- Lexus is launching a new integrated marketing campaign for its annual “December to Remember” Sales Event that offers a clever look at family togetherness. Anchored by five general market commercials plus two adaptations for multicultural media, the ads aim to rekindle adults’ love for the holidays and encourages customers to embrace the childlike sense of wonder that accompanies the season.
Read MoreEuropaCorp and Lexus Unveil 28th Century Spacecraft ‘SKYJET’ in Upcoming Sci-Fi Epic: Valerian and the City of a Thousand Planets
Nov. 10, 2016 -- Today, Lexus announced the formation of a creative partnership with film studio EuropaCorp. One of the early highlights of this collaboration will be the highly anticipated 2017 science fiction film, Valerian and the City of a Thousand Planets, starring Cara Delevingne and Dane DeHaan. Lexus collaborated with the Valerian creative team, as they imagined and brought to life the vision for the SKYJET, a single-seat pursuit craft featured in the film.
2017 Lexus GS F Rips Around Track in Pure Lexus Luxury
Lexus unleashed the GS F performance sedan for 2016, and it returns for 2017 with even better handling and ride control, thanks to new Linear Adaptive Variable Suspension. The 5.0-liter naturally aspirated V8 produces 467 horsepower for scintillating performance and sound. The GS F earned its handling pedigree from development on the world’s most demanding race circuits, including Germany’s legendary Nürburgring. Elegant-yet-aggressive styling characterizes the GS F, highlighted by a low-slung wide stance, bold front fascia with functional air inlets, triple-beam headlamps, carbon-fiber rear spoiler, quad exhaust tips and rear diffuser. The GS F delivers its performance persona while retaining legendary Lexus comfort.
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Modern Classic Luxury: The 2017 Lexus GS Presents Three Levels of Performance and Offers Enhancements with Advanced Safety as Standard
At the intersection of style and performance, you’ll find the Lexus GS in three distinct renditions—the GS 200t, GS 350 and GS 450h. Following a bold design enhancement for 2016, the GS, a compelling choice for enthusiast drivers and luxury connoisseurs alike, comes into the 2017 model year with the Lexus Safety System+ as standard.
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2017 Lexus LX 570: A Civilized Way to Get Away from Civilization
Lexus gave its LX 570 a sweeping bumper-to-bumper upgrade to design, luxury, and performance for the previous model year and added standard Lexus Safety System+ with emergency automatic braking. The LX 570 makes an unforgettable entrance wherever it goes, thanks to the bold Lexus signature spindle grille, framed by elegant satin chrome trim. Standard LED headlights, turn signals and foglamps provide a captivating lighting signature.
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