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Lexus Unveils LED-Covered LIT IS with Premiere of Dua Lipa’s -Be the One- Music Video
TORRANCE, Calif. (Dec. 5, 2016) — To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love.
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Lexus RC Coupe Excites the Luxury Sport Coupe Category with Bold Design and Driver-Focused Interior
The Lexus RC brings heat to the luxury sport coupe category with bold design and a choice of three powertrains. The selection process continues with the F SPORT package that’s available for each RC model. Distinguished by exclusive exterior design and interior features, the F SPORT raises the performance ante with specially tuned suspension and a raft of luxury upgrades.
Read MoreLexus Art Series: Art & Innovation Talks by Whitewall
NEW YORK (November 28, 2016)--Whitewall, in partnership with Lexus, is launching a series of talks and conversations around contemporary art during Art Basel in Miami Beach.
Read More2017 Lexus LS: V8 Flagship Luxury
The 2017 Lexus LS meets lofty expectations of what a flagship luxury sedan should be, and for good reason. It was the Lexus LS that turned the flagship luxury sedan category on its head more than a quarter-century ago by introducing new and daring approaches to unstinting comfort, innovative conveniences and polished driving smoothness.
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Lexus Serves Up the Sriracha IS: Making a Hot Car Spicy
TORRANCE, Calif. (Nov. 16, 2016) —To celebrate the launch of the 2017 Lexus IS sports sedan, Lexus created a bolder, spicier customized version of the original: the Lexus Sriracha IS. By joining forces with the authentic, beloved sauce made by Huy Fong Foods, Lexus turns up the heat with custom auto detailing, foodie finishes and an arsenal of Sriracha within easy reach for emergency situations. The specially modified vehicle will be on display at The Los Angeles Auto Show from Nov. 18–27 at the Los Angeles Convention Center.
Read MoreLexus Encourages Customers to Wish Big This Holiday Season
TORRANCE, Calif. (Nov. 14, 2016) -- Lexus is launching a new integrated marketing campaign for its annual “December to Remember” Sales Event that offers a clever look at family togetherness. Anchored by five general market commercials plus two adaptations for multicultural media, the ads aim to rekindle adults’ love for the holidays and encourages customers to embrace the childlike sense of wonder that accompanies the season.
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