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With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

DETROIT, January 9, 2017 — It is possible that no single automobile has, upon introduction, upended its category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago. The 1990 LS 400 was the original luxury disruptor, winning critical acclaim and astonishing customers by setting new benchmarks for comfort, powertrain performance and smoothness, quietness, build quality, attention to detail, and dependability. The brand supported that groundbreaking vehicle by setting and maintaining new standards for customer service and satisfaction.

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Lexus Unveils LED-Covered LIT IS with Premiere of Dua Lipa’s -Be the One- Music Video

Lexus Unveils LED-Covered LIT IS with Premiere of Dua Lipa’s -Be the One- Music Video

TORRANCE, Calif. (Dec. 5, 2016) — To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love.

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