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Lexus Goes Beyond Utility With First-Ever NX Crossover
TORRANCE, Calif. (Jan. 5, 2015) – Today, Lexus debuts an integrated marketing campaign to launch a luxury crossover that goes beyond utility: the Lexus NX. The campaign illustrates how the 2015 NX goes beyond the capabilities of a typical SUV to offer urban consumers a stylish vehicle that fits their active lifestyle. The campaign will target a social, highly engaged youthful audience.
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2014 Los Angeles Auto Show – Lexus LF-C2 Debut – Jeff Bracken
Lexus Group Vice President and General Manager Jeff Bracken debuts the Lexus LF-C2 concept vehicle at L.A. Auto Show on November 19, 2014.
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Lexus LF-C2 Concept Dazzles at the 2014 Los Angeles Auto Show With World Premiere of 2+2 Roadster
LOS ANGELES — Nov. 19, 2014 — Beautiful sunshine, warm weather, and winding roads are the perfect complements to the Lexus LF-C2 concept that made its global debut at the 2014 Los Angeles Auto Show today. The LF-C2 concept is a design study in the form of a 2+2 roadster and explores key styling themes involved in the Lexus brand’s future, bolder styling direction. The LF-C2 is also a luxury Grand Touring concept inspired by the brand’s passion for driving.
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Lexus Celebrates Holiday Magic with December Sales Event Campaign
TORRANCE, Calif. (Nov. 19, 2014) — Lexus today launches its annual “December to Remember” Sales Event with a new integrated marketing campaign that offers a fun spin on gift giving and holiday cheer. Anchored by three general market commercials, the campaign reveals some of Santa’s inventive gift-giving secrets and illustrates that with Lexus you’re never too old for toys.
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Lexus to Overpower Los Angeles with All-New RC and NX
TORRANCE, Calif. – Nov. 13, 2014 – Enthusiasts will be in awe when they come visit the Lexus exhibit and witness the exciting and highly-anticipated RC coupes and stunning NX compact sport utility vehicles, as they make their way to the 2014 Los Angeles Auto Show.
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Lexus LF-C2 Concept to Make its World Premiere at 2014 Los Angeles Auto Show
TORRANCE, Calif. (Nov. 11, 2014) – On November 19, at the 2014 Los Angeles Auto Show, the Lexus LF-C2 Concept will make its global debut. This exciting new open-air concept will be revealed at a press conference scheduled for 1:40 p.m. in the brand’s display located in the South Hall of the Los Angeles Convention Center.
The concept will also be simultaneously revealed through a 72 hour online social media campaign that can be seen at: http://lexus-int.com/motorshow/72-hour-eclipse-reveal.html
The press conference will also be streamed live at http://new.livestream.com/LexusInternational
