PLANO, TX (September 30, 2020) – Finding the perfect balance of sportiness and sophistication is no easy task, but the 2021 Lexus IS walks that fine line with an air of elegance and effortlessness. Make no mistake: Careful craftmanship and countless hours of testing have gone into making this the best IS to date. With a lineage that spans more than 20 years in the U.S., the IS has always remained true to its foundation as a front-engine rear-wheel-drive sports sedan. For 2021, the IS will expand upon the qualities that have built its loyal following while also ushering in the new Lexus Driving Signature.
2021 IS Premiere
PLANO, TX (June 15, 2020) — To virtually unveil the new 2021 IS, Lexus has launched Lexus AR Play, an immersive augmented reality app designed to allow users to explore the vehicle through their smart phone or tablet - the first app of its kind for Lexus. With social distancing the new normal across the globe, Lexus was inspired to develop the technology to showcase the newest design and performance features of this luxury sports sedan, a category favorite since the model’s debut nearly 20 years ago.
PLANO, TX (June 15, 2020) – Writing yet another chapter in the book of compact luxury sports sedans, the new 2021 Lexus IS was unveiled today via a unique and engaging online virtual reveal. Since its debut nearly 20 years ago in the U.S., the IS has thrived on creating exhilarating driving performance in the form of a true rear-wheel-drive luxury sports sedan. The IS has served as a whetstone to help sharpen Lexus driving performance across the lineup but, more directly, it has forged indelible bonds between driver and machine that reach into the hundreds of thousands. It’s no wonder the IS has earned worldwide adoration for its extraordinary driving performance.
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