Event to feature a live immersive fashion experience harnessing design, performance and technology
NEW YORK (Sept. 2, 2014) — On Thursday, Sept. 4th, “Gareth Pugh featured at Lexus Design Disrupted” will transform New York City’s Pier 36 into a multi-faceted installation space, where celebrated British fashion designer Gareth Pugh will unveil his Spring/Summer 2015 collection. For this year’s event, Lexus approached Pugh — long established as a leading proponent of fashion film and new technology — to create a series of large scale film installations and live performance pieces with a singular and compelling vision.
The program is also a celebration of the first-ever Lexus RC F performance coupe and the remarkable story behind its development. Lexus designers and engineers were given the freedom of a blank canvas, unconstrained by limitations, convention and existing designs. With this as inspiration, this year’s Design Disrupted — created in conjunction with award-winning multimedia studio LEGS — is built around the theme of shattering limits and highlights Lexus’ commitment to provocative design and performance.
“At Lexus we’re constantly pushing the boundaries of design, performance and technology, and we strive to work with innovative people, like Gareth Pugh, who take similar creative risks,” says Brian Bolain, Lexus corporate marketing communications manager. “This year’s Lexus Design Disrupted defies convention and invites guests to experience both brands in an unexpected way.”
"This is an opportunity to elevate my work and present it in a more innovative and meaningful way," says Pugh, who is premiering a collection in New York for the first time. "I hope to explore a new visual language — something that transcends the nature of a traditional fashion show — where images penetrate and the audience have a deeper understanding of the story I want to tell."
In addition to Design Disrupted, Lexus will once again partner with MADE Fashion Week. The automaker will host an exclusive backstage lounge at MADE Sept. 4–10 to welcome guests and will also provide an extensive fleet of courtesy vehicles and drivers to transport designers and models around the city during the week.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its lineup to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high-quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 233 dealers who are committed to exemplary customer service.
About Gareth Pugh
English-born fashion designer Gareth Pugh has received global recognition for his approach to redefining modern luxury. Pugh’s clothes have been described as wearable sculptures — experimental forms, volumes and fabrics are all signature to his ever evolving style. The designer’s clothes are stocked in over 160 stores internationally and in 2010 he opened his first flagship store in Hong Kong. Pugh has worked with some of the world’s most celebrated artists and respected institutions, including The Metropolitan Museum of Art and the Royal Opera House, Covent Garden. He continues to collaborate with the leading editorial and creative forces in the fashion and entertainment industries.
MADE is a downtown creative hub that encompasses fashion, music and youth culture through its innovative incubation programs. Now in its eleventh season, MADE Fashion Week is a global, year-round media company that harnesses the energy of creative communities around the world. MADE Fashion Week events include over 40 fashion shows and presentations, events, and concerts anchored by Fashion Weeks in New York and Paris, plus an unrivaled digital presence at MilkMade.com. MADE is at the forefront of a movement that’s making fashion and music more accessible; MADE encourages creativity, fosters growth, challenges convention and connects visionary brands to the creative vanguard of Fashion, Music, Tech, Art, and Culture.
LEGS Media, a Milk Group Company, is an award winning multi-media studio pushing the boundaries of film, commercials, music videos, digital media, interactive content, and experiential events. LEGS is committed to representing and supporting the highest caliber of creative talent and re-defining the existing relationship between art and commerce.