ABOUT LEXUS CREATES
The Lexus Creates initiative is a new content series from the luxury marque. This social-media driven program engages participants in activities that both inform and delight, with subjects related to the Lexus brand hallmarks of design and craftsmanship. This is accomplished with the help of a range of partners who, through their unique talents, inspire participants to create, while also elevating the value of their craft.
Lexus, the automotive luxury brand made its debut in 1989 with the introduction of the breakthrough LS sedan. By 2005, featuring an innovative product lineup, the Lexus ethos of “pursuit of perfection” had helped the Japanese luxury brand establish operations globally. Today, Lexus is available in more than 90 countries. Evolving from elegant and expressive luxury transportation brand into a global luxury lifestyle brand, Lexus continues to expand its global appeal by combining its passion for brave design, imaginative technology, and exhilarating performance and creating amazing experiences for the next generation of luxury customers. Going forward, the Lexus will distinguish itself with a unique luxury proposition; an experience affected by a sense of traditional Japanese takumi craftsmanship, and Omotenashi (hospitality) that elevates the customer experience.