The luxury brand continues its support of next-generation creators on this new platform
TOKYO (June 30, 2020) – Today, Lexus announced that the luxury brand is adapting their Grand Prix judging for the Lexus Design Award 2020 to a virtual environment in August with the Grand Prix winner to be announced on Sept 1. “We were presented with a unique set of circumstances this year,” said Brian Bolain, Lexus International, General Manager of Global Marketing & PR, “but Lexus remains focused on the Award’s original mission of supporting tomorrow’s creators with a new launchpad for their careers.”
Out of 2,042 entries from 79 countries, a record for Lexus Design Award, only one Grand Prix winner will be selected. The Virtual Grand-Prix Selection will link the six finalists and the esteemed judging panel of Paola Antonelli, Jeanne Gang, John Maeda, and Simon Humphries. The judges’ decision on the Grand Prix winner will be based on three key principles of the Lexus brand: Anticipate, Innovate, and Captivate, with an emphasis on design that leads to a better tomorrow.
“Great designers thrive in difficult situations, and help individuals and society deal with unexpected change,” said Paola Antonelli. “This year’s finalists have already passed the first important test by continuing their good work despite complex circumstances. We will miss meeting them in person, but we look forward to their experiments and to the new wisdom that they will bring to the virtual Grand Prix Selection.”
January, the six finalists participated in a momentous workshop experience in New York City. The workshop put the finalists face-to-face with four acclaimed mentors: Joe Doucet, Bethan Gray, Philippe Malouin and Shohei Shigematsu, each of whom shared their own distinctive wisdom and expertise. INTERSECT BY LEXUS-NYC, the brand’s unique lifestyle space, served as the workshop venue. In the ensuing months, the finalists have benefited from their mentors’ ongoing guidance and support via one-on-one online mentoring sessions, which continue to stimulate their creative evolution in preparing their works for the final judging process. The four Mentors will also join the virtual Grand Prix selection
LEXUS DESIGN AWARD 2020 FINALISTS
- Biocraft by Sutherlin Santo (USA)
- Feltscape, by Théophile Peju & Salvatore Cicero (France, Italy / Based in United Kingdom)
- Flash Pak, by Yaokun Wu (China / Based in USA)
- I.C.K., by Irina Samoilova (Russia)
- Open Source Communities, by BellTower (Kenya)
- Pursewit, by Aqsa Ajmal (Pakistan)
A Grand Prix trophy, designed by Hideki Yoshimoto, will be unveiled when this year’s Grand Prix winner is announced in September. Yoshimoto was a winner in the first Lexus Design Award in 2013 and has become a successful designer based in London working with a number of global brands. The trophy design will incorporate his engineering background and commitment to Japanese takumi-craftsmanship and will continue to be used for all future Lexus Design Award events.
Call for Entries for Lexus Design Award 2021 begins today and will close on October 11th. The Judges and Mentors will be announced this fall.
For more information, please visit LexusDesignAward.com
Official Hashtag: #LexusDesignAward
Biocraft materials combine natural biopolymers with emerging technology to produce materials with advanced capabilities that better our health and the environment. They are intended to replace the inert products in our daily lives with ones that actively engage with their surroundings by removing C02 from the air and disseminating nutrients.
Feltscape is a breathing cloud that fosters the philosophical idea of isolation. It is made of felt and recycled bio-plastic with an innovative robotic fabrication process. By the implementation of sensors and kinetic mechanisms, the cloud will follow the visitor's breath. The membrane rhythm gradually accelerates or decelerates guiding the occupant to inhale/exhale slower.
Flash Pak, installed on the lamp posts, makes life jackets easily accessible and provides protection to people in high-risk flooding areas. By utilizing the natural buoyancy of the life jacket, it allows the life vest to rise up to the water’s surface for easy access regardless of how high the water is.
L.I.C.K. is a portable body cleaner that will help people who are unable to use a bath. The device has a soft cleaning surface like a cat’s tongue similar to how cats clean their body from impurities. This cleaning surface has papillae with a U-shaped cavity and different hardness like a cat’s tongue.
Open Source Communities
Open Source Communities is a proposal outlining an efficient way of designing communities in developing countries based on using smart open-source plans. The designer’s endeavor is to see how these designs may be refined to create a water resource center that is sustainable.
Paul and Garrett Sutherlin Santo are designers from Downtown Los Angeles. Their work seeks to project a future where design’s connection to nature and technology are symmetrical by exploring the relationship of emerging digital processes, ecologically engaged materials, and traditional techniques.
Théophile Peju & Salvatore Cicero
Country: France & Italy, based in United Kingdom
Théophile Peju & Salvatore Cicero are architectural designers based in London. They graduated from the Bartlett School of Architecture – UCL, where they pursued research on textile composite materials. Their design approach, through hands-on experience, combines traditional craftsmanship and innovative robotic fabrication techniques.
Country: China, based in USA
Yaokun Wu is an industrial design student at Pratt Institute in Brooklyn, New York. He feels grateful for everything he has and wishes to use design to help people who need it most. He believes design is everywhere, but only that which brings people warmth will never be forgotten.
Irina Samoilova is a product & furniture designer. She is currently studying for a master's degree at Moscow State Stroganov Academy of Design and Applied Art in the furniture design department. Before starting a new design, she first studies animal shapes and how such forms already work in nature.
BellTower (John Brian Kamau, Joyce Wairimu Gachiri, Ian Githegi Kamau, Esther Wanjiku Kamau and Arvin Booker Kamau)
BellTower was established in 2014 with the vision of using open source systems and technologies to solve problems. They came together to create a team with skills in Risk Management, Information Technology, Design, Project Management and Strategy to build an open-source community model for personal, corporate and industrial needs.
Aqsa Ajmal, Industrial Designer, graduated from National University of Sciences and Technology. She is steered by her belief in design as a problem-solving tool, devising relationships between ideas and reality. Through her tangible interaction and firsthand experiments in design, she looks forward to improving connections between people and products.
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 1.5 million hybrid vehicles.
A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide.
Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.
ABOUT LEXUS DESIGN AWARD
First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It provides a unique opportunity for each finalist to work with a globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar’s most important events.
East Coast Communications