10th Edition of Prestigious Award Seeks Innovative Design Ideas for a Better Tomorrow
TOKYO, Japan (July 13, 2021) – Lexus announced today a call for entries to the Lexus Design Award 2022, an international design competition launched in 2013. Over the years, many distinguished leaders of the design world have generously contributed to the Lexus Design Award’s mission of nurturing and supporting the next generation of creators. Now in its 10th year, the Lexus Design Award continues to evolve as a platform for design innovation that leads to a better tomorrow. Entries to the Lexus Design Award 2022 competition will be accepted from July 13 through October 10, 2021.
Entrants will need to demonstrate how their creative ideas express three key principles of the Lexus brand: Anticipate, Innovate, and Captivate. Their design should anticipate global challenges facing future society and imagine engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all. Lexus is looking for captivating designs that intersect with thoughtful solutions, designs that can truly make a brighter future for people and societies in diverse circumstances.
The Lexus Design Award distinguishes itself from other design competitions by inviting four of the world’s foremost creators to serve as mentors to Six finalists, providing a priceless, once-in-a-lifetime learning and mentoring experience. Through one-on-one dialogues with these esteemed mentors of varied backgrounds and specializations, the finalists receive personalized guidance to build and evolve prototypes that bring out the potential of their ideas.
Over the past nine editions, the Lexus Design Award has showcased 90 creative works and celebrated the talents of 139 individuals and teams who are helping shape a better tomorrow through the power of design.
An elite judging committee will review the entries from around the globe, choosing six finalists to be announced in early 2022. The finalists’ Prototype development is funded by Lexus with a budget of up to JPY 3-million (over USD 25,000) per finalist. In the spring of 2022, the six finalists will present their final proposals to the judges, who will then select one Grand Prix winner.
Lexus will announce the names of the Lexus Design Award 2022 judging committee members and mentors in the fall of this year.
* For more information, please visit LexusDesignAward.com
Official Hashtag: #lexusdesignaward
CALL FOR ENTRIES TO THE LEXUS DESIGN AWARD 2022 COMPETITION
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.02 million hybrid vehicles.
A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests, and is currently available in over 90 countries worldwide.
Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.
ABOUT LEXUS DESIGN AWARD
Launched in 2013, the Lexus Design Award is an international competition for up-and-coming creators from around the world. The Award seeks to contribute to society by supporting designers and creators whose work shows potential to shape a better future. Six finalists gain a rare opportunity to prototype their designs under the mentorship of leading designers. The Lexus Design Award provides global media exposure to drive professional career advancement.