Automaker Gets Golf Fans in on the Action with an Engaging Twitter Activation
Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 231 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.
In early 2007, Lexus and the USGA announced their unprecedented multi-year partnership. The landmark agreement made Lexus the first automotive partner in USGA history and the official vehicle of the U.S. Open, U.S. Women’s Open and U.S. Amateur Championships. Lexus’ golf interests include sponsorship of an impressive team of professional players and golf greats. The current Lexus golf roster features Annika Sorenstam, Natalie Gulbis, Peter Jacobsen, Jason Day, Raymond Floyd, Nick Watney, Mark O’Meara, Charles Howell III and Mark Pfeil.
In addition to Lexus’ relationship with the USGA, the automaker has also created the Lexus Champions for Charity series of golf tournaments to benefit local charities across the U.S. Since its inception in 1989, Champions for Charity has generated more than $200 million for charities through more than 3,800 events.
About the USGA
The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, Equipment Standards and World Amateur Golf Rankings. The USGA’s working jurisdiction comprises the United States, its territories and Mexico.
The USGA is a global leader in the development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and funds an ongoing “For the Good of the Game” charitable giving program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.
For more information, visit www.usga.org.