Arrival of Lexus’ newest concept marks first concept vehicle display at Meatpacking District brand space
NEW YORK, N.Y. – Dec. 19, 2018 – The Lexus LF-1 Limitless concept vehicle makes its New York City debut at the newly opened INTERSECT BY LEXUS. It will remain on display through Sunday, Jan. 20, 2019. The Lexus LF-1 Limitless concept, which made its global debut at the 2018 North American International Auto Show in Detroit, introduces a new genre of luxury vehicle: the flagship crossover.
Combining high performance with unrestrained luxury, the Lexus LF-1 Limitless concept is a showcase of technology, innovation and the latest evolution of design at Lexus.
Visitors to INTERSECT BY LEXUS – NYC, a unique brand and cultural space, will have a front-row view to the luxury crossover concept vehicle. Following successful launches in Tokyo and Dubai, INTERSECT BY LEXUS – NYC resides in the heart of the city’s vibrant Meatpacking District and continues the brand’s commitment to supporting innovation on a local, national and global level.
“We’re thrilled to introduce the Lexus LF-1 Limitless concept vehicle to guests of INTERSECT. The LF-1 Limitless concept is our vision of a new kind of flagship vehicle that incorporates imaginative technology while creating a strong emotional connection,” said Kirk Edmondson, general manager of INTERSECT BY LEXUS – NYC. “Showcasing the vehicle in New York is a natural choice, as INTERSECT will deliver creative, exceptional moments to the city and beyond just as this concept vehicle delivers limitless possibilities.”
The innovative spirit of the Lexus LF-1 Limitless was created at CALTY Design Research in California.
The design language is rooted in the simple, yet elegant design concept dubbed “molten katana.” Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship crossover for Lexus. Imagining that shift from a smooth, flowing mass into a solid chiseled shape formed the basis for the fluid, yet aggressive design of the LF-1 Limitless. The concept’s exaggerated dash-to-axle ratio gives it an athletic profile that’s more sports car than station wagon. Combined with a cabin that sits deep within the rear-wheel drive chassis and aggressive 22-inch wheels barely contained under bulging fenders, the LF-1 has a powerful stance that conveys its performance intentions at a glance. Like all current Lexus models, the spindle grille on the LF-1 is a core element to the overall design. The grille itself features a three-dimensional design with colors developed in-house by CALTY.
INTERSECT BY LEXUS – NYC is located at 412 West 14th Street New York, New York 10014. Starting in January 2019, the restaurant will serve lunch seven days a week from 11:30-3PM. Dinner will be available Sunday-Wednesday from 5PM-10PM and Thursday-Saturday from 5PM-11PM. The café is open from 7AM-7PM seven days a week. For more information on the space please visit www.Intersect-NYC.com.
INTERSECT BY LEXUS is a unique space in select global cities where people can experience the ethos of the Lexus lifestyle. Guests will be able to engage with Lexus through events, activities, food and culture. The design of the space was developed by Masamichi Katayama (Wonderwall Inc., the world-renowned Interior designer.) A destination within a destination, INTERSECT will offer a restaurant featuring a revolving global chef residency, allowing New Yorkers and world travelers to consistently embark upon a new gastronomic adventure. Through the vision of Lexus and Union Square Hospitality Group, INTERSECT’s restaurant will showcase handpicked top chefs from around the world. INTERSECT’s New York location joins the existing experiential venues in Tokyo and Dubai. Lexus also acknowledges the lead creative contributions and guidance of Inform Ventures in the creation of INTERSECT BY LEXUS – NYC in providing programming ideas for this space.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
Note to Editors: Lexus product information and images are available online via our news media web site http://LexusNewsroom.com.