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LEXUS X 100 THIEVES CUSTOMIZED VEHICLE FEATURES FIRST DESIGN GENERATED BY CHAMPIONSHIP GAMEPLAY
PLANO, Texas (June 14, 2022) — In the summer of 2021, 100 Thieves cemented their place in esports history with a championship title three years in the making. As 100 Thieves’ luxury automotive partner, Lexus created a customized NX to commemorate their victory. The THIEVES NX, unveiled in a new video yesterday, features the first generative artwork leveraging championship gameplay data.
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LEXUS CULINARY MASTERS WELCOMES KWAME ONWUACHI
PLANO, Texas (June 8, 2022) — The Lexus Culinary Masters program is thrilled to announce it is expanding to welcome superstar chef, television personality and author Kwame Onwuachi. Lexus Culinary Masters act as ambassadors to the brand, seeking to craft amazing experiences and amplify Lexus core values: quality, innovation, prestige, luxury and performance, while also partnering with the brand on marketing initiatives and food and wine events.
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OPENING OF ‘LEXUS: SPARKS OF TOMORROW’ AT THE 2022 MILAN DESIGN WEEK
MILAN (June 6, 2022) – Today Lexus unveiled its exhibit at the 2022 edition of Milan Design Week, showcasing the brand’s design philosophy and exemplifying Lexus’ commitment to sustainability.
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THE ALL-NEW LEXUS RZ MAKES ITS WEST COAST DEBUT AT THE 2022 ELECTRIFY EXPO
LOS ANGELES (June 3, 2022) – The latest in Lexus’ electrified vehicle lineup is on display at the 2022 Electrify Expo at the Long Beach Convention Center from June 3-5. The event, which features the newest electric vehicles, bikes, motorcycles […]
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REDEFINING THE LUXURY CROSSOVER THAT LAUNCHED A SEGMENT: THE ALL-NEW 2023 LEXUS RX
PLANO, Texas (May 31, 2022) – Lexus pioneered the luxury crossover segment with the launch of the first RX more than 20 years ago and never looked back. Today, Lexus redefined what the RX means to guests with the global reveal of the all-new RX at the Lexus New Product Showcase. And as the first luxury brand to offer a hybrid in the segment, it’s only fitting that RX returns with a variety of electrified powertrains. The 2023 Lexus RX, the fifth generation for the Lexus core model, is completely redesigned from the wheels to the roof rails, featuring a new global platform, two all-new grades, available Digital Key, Lexus Safety System+ 3.0 and Lexus Interface Multimedia System.
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Lexus to Unveil All-New RX
PLANO, Texas (May 18, 2022) — Lexus will unveil the all-new 2023 RX on Tuesday, May 31, at 8 p.m. Eastern Time.
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