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LEXUS ELECTRIFIES FANS IN NEW MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’ CAMPAIGN FOR FIRST-EVER BATTERY ELECTRIC VEHICLE, THE LEXUS RZ 450E
PLANO, Texas (Oct. 3, 2022) – Quick thinking, a spear and the all-new, very agile, 2023 Lexus RZ 450e is all you need when you’re the formidable Dora Milaje, evading a host of villainous pursuers. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, “An Electric Future,” featuring the luxury brand’s first-ever battery electric vehicle. The marketing campaign marks Lexus’ third collaboration with a Marvel Studios property ahead of the release of Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters November 11.
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WHAT’S NEW: 2023 LEXUS NX
PLANO, Texas (Sept. 30, 2022) – The NX was fully redesigned from the inside out in 2022 and carries these new features into 2023. Every exterior surface is reimagined. Lexus Driving Signature ensures a uniquely Lexus experience where each vehicle […]
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Lexus Announces Extension to Safety Connect and Service Connect Trial Periods
PLANO, Texas (Sept. 28, 2022) – Lexus today is pleased to announce additional peace of mind to assist when the unexpected occurs. Safety Connect and Service Connect, a suite of available services that help drivers stay secure while on the road, are now available with up to a 10-year trial* on select Lexus models. The suite of available Safety Connect services includes 24-hour emergency assistance, 24-hour enhanced roadside assistance, automatic collision notification and stolen vehicle locator**. Service Connect offers vehicle health reports and detailed maintenance reminders with the ability to link a preferred Lexus dealer with select Lexus vehicles.
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WHAT’S NEW: 2023 IS 300/350/500
PLANO, Texas (Sept. 14, 2022) – For more than 20 years, the IS has provided a dynamic bond between driver and machine for guests across the world. With the launch of the all-new IS in 2021, Lexus expanded on that legacy by sharpening the driving performance fundamentals through the introduction of Lexus Driving Signature, a key pillar for the Lexus brand. Then, in 2022, the all-new IS 500 F SPORT Performance brought an undeniable presence to the lineup with its naturally aspirated 5.0-liter V8 generating 472 hp and 395 lb.-ft. of torque.
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THE EVOLUTION OF AN ICON: THE ALL-NEW 2023 LEXUS RX
PLANO, Texas (Sept. 9, 2022) – The first RX 300 arrived in 1998 as a shiny specimen of an unfamiliar species — never had something like it existed before. Half SUV, half luxury four-door, the all-new model melded each genre’s choice attributes into a unique, highly versatile package called the crossover utility vehicle, or CUV.
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The Next Chapter of Lexus on Display at Monterey Car Week 2022
PEBBLE BEACH, Calif. (August 15, 2022) – Amidst the bustling energy - and powertrains - of Monterey Car Week, Lexus will showcase the brand’s evolution and a look at its future through the lens of its Next Chapter pillars of bold design, Lexus Driving Signature, electrification, and intuitive technology.
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