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LEXUS UNVEILS ‘ON/’ AT DESIGN MIAMI/ 2021: A VISION FOR AN ELECTRIFIED, CARBON-NEUTRAL AND HUMAN-CENTERED FUTURE BY GERMANE BARNES AND THE UNIVERSITY OF MIAMI
PLANO, Texas (Nov. 30, 2021) – Today, Lexus unveiled ‘ON/’ at Design Miami/, presenting a vision by Germane Barnes and his team at the University of Miami that is inspired by the power and potential of Lexus’s LF-Z Electrified Concept car, which introduces new electrification principles to the brand’s ethos. The immersive installation embodies the human-centered, future-oriented approach to design and craftsmanship that the automotive brand and Barnes share, its title alluding to an on/off switch as a vision of a carbon-neutral future powered by electric technology. ‘ON/’ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect.
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KIDS FILL THE HOLIDAYS WITH MAGIC IN LEXUS ‘DECEMBER TO REMEMBER’ CAMPAIGN
PLANO, Texas (Nov. 22, 2021) – Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody and joyful moments.
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ALL-NEW LEXUS FLAGSHIP AND ELECTRIFIED SUVS ARRIVE AT THE LOS ANGELES AUTO SHOW
LOS ANGELES (Nov. 16, 2021) – Lexus is bringing style, technology and efficiency to the City of Angels, showcasing its full lineup of luxury vehicles at the 2021 Los Angeles Auto Show, including the all-new 2022 Lexus LX 600 and […]
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ALL IN ON F: 2021 SEMA SHOW – LEXUS MEDIA GUIDE
LAS VEGAS (November 2, 2021) – For the 2021 SEMA Show, Lexus brings the just-premiered and all-new LX 600 F SPORT to the ultimate aftermarket audience. LX F SPORT grade – a first for LX – packs unique design touches […]
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WHAT’S NEW: 2022 LC 500 CONVERTIBLE
PLANO, Texas (October 29, 2021) – Last year, the LC 500 Convertible arrived on Lexus dealer lots across the country, broadening the flagship LC family with a stunning exterior design, optimized suspension tuning and an innovate soft-top roof. The LC Convertible returns for 2022 with updated suspension tuning and a more focused color palette, featuring nine exterior colors.
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WHAT’S NEW: 2022 LC 500 / 500h
PLANO, TX (October 29, 2021) – Since its inception, the LC 500 family has represented a harmonious blend of emotional design and top-tier driving performance. Through a process of continuous improvement, or kaizen, Lexus engineers consistently refine the flagship sports coupe. Building upon last year’s updates to wheels, suspension and vehicle stability control, the LC 500 and LC 500h return for 2022 with additional suspension enhancements based on the Lexus Driving Signature philosophy, as well as the first-ever Bespoke Build, allowing guests to customize their own LC 500.
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