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Media Alert: Toyota Motor Corporation BEV Announcement
You’re invited to a live broadcast event hosted by Toyota Motor Corporation President Akio Toyoda on Tuesday, December 14 at 1 a.m. EST (3 p.m. JST). The announcement will focus on Toyota’s future BEV strategy. We welcome you to tune […]
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LEXUS, VASSER SULLIVAN ANNOUNCE GTD PRO LINEUP FOR 2022 IMSA CAMPAIGN
DALLAS (Dec. 6, 2021) – Lexus will run one full-time entry fielded by Vasser Sullivan in the new IMSA WeatherTech SportsCar Championship GTD PRO class with drivers Ben Barnicoat, Jack Hawksworth and Kyle Kirkwood completing the lineup in the No. […]
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LEXUS UNVEILS HYDROGEN-POWERED ROV CONCEPT
Lexus has revealed a new ROV (Recreational Off-Highway Vehicle) concept, a unique hydrogen-powered vehicle offering near zero-emissions driving combined with extreme off-road capability. For more information on this topic, visit the Lexus Europe Newsroom: https://newsroom.lexus.eu/lexus-unveils-hydrogen-powered-rov-concept-created-for-fun-and-eco-friendly-adventures/.
Read MorePEEK AT THE NEWEST LEXUS ELECTRIFIED VEHICLE
PLANO, Texas (Dec. 2, 2021) — Peek at the newest Lexus electrified vehicle: The all-new Lexus RZ.
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LEXUS UNVEILS ‘ON/’ AT DESIGN MIAMI/ 2021: A VISION FOR AN ELECTRIFIED, CARBON-NEUTRAL AND HUMAN-CENTERED FUTURE BY GERMANE BARNES AND THE UNIVERSITY OF MIAMI
PLANO, Texas (Nov. 30, 2021) – Today, Lexus unveiled ‘ON/’ at Design Miami/, presenting a vision by Germane Barnes and his team at the University of Miami that is inspired by the power and potential of Lexus’s LF-Z Electrified Concept car, which introduces new electrification principles to the brand’s ethos. The immersive installation embodies the human-centered, future-oriented approach to design and craftsmanship that the automotive brand and Barnes share, its title alluding to an on/off switch as a vision of a carbon-neutral future powered by electric technology. ‘ON/’ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect.
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KIDS FILL THE HOLIDAYS WITH MAGIC IN LEXUS ‘DECEMBER TO REMEMBER’ CAMPAIGN
PLANO, Texas (Nov. 22, 2021) – Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody and joyful moments.
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