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All-New Lexus UX Crossover Makes Its World Debut in Geneva
GENEVA, March 6, 2018 – Following recent launches of its stunning new LC flagship coupe, LS flagship sedan and three-row RX luxury utility vehicle, Lexus is opening a new gateway into the brand with the UX, its first-ever compact luxury crossover. Making its world debut at the 2018 Geneva Motor Show, the UX introduces a bold new design, ultra-efficient new powertrains and innovative luxury features.
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Lexus Opens Season with Top-10 Result at Rolex 24 at Daytona
DAYTONA BEACH, Fla. (Jan. 29, 2018) – The 3GT Racing Lexus RC F GT3s both crossed the finish line Sunday in the season-opening Rolex 24 at Daytona that took place at the famed Daytona International Speedway.
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Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther”
LOS ANGELES (Jan. 25, 2018) — As announced earlier this month, Lexus will once again be participating in advertising’s biggest day of the year with a commercial in Super Bowl LII on Sunday, February 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios’ highly anticipated film “Black Panther,” opening in U.S. theaters February 16. The spot, “Long Live the King,” pairs the flagship luxury performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman, and can be viewed here. A 30-second version of the ad will air during the third quarter of the Super Bowl.
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Lexus Carves Out a New Flagship Luxury Crossover with Lexus LF-1 Limitless Concept
DETROIT – Jan. 15, 2018 - Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus.
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