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All-New Lexus LC Performance Coupe Opens New Chapter in Brand History

All-New Lexus LC Performance Coupe Opens New Chapter in Brand History

The emotional designs and high-performance models issued by Lexus in the last few years prefaced a new chapter for the brand, one that begins now with the arrival of the 2018 LC flagship performance coupe. A concept car come to life, the Lexus LC combines stunning design, scintillating performance, long-distance comfort and premium craftsmanship to join an elite group of international grand touring coupes.

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Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today

Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today

NEW YORK, Jan. 31, 2017 — Lexus International today announced the 12 finalists for the Lexus Design Award 2017. Three finalists based in the USA were selected, marking the first time designers from this region have advanced to the final round. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, the Lexus International Design Award is celebrating its fifth anniversary. The competition supports up-and-coming designers and creators worldwide. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of “Yet.”

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Lexus Brand Takes Center Stage in Super Bowl Spot

Lexus Brand Takes Center Stage in Super Bowl Spot

TORRANCE, Calif. (Jan. 23, 2017) — Two new flagship vehicles will join the Lexus lineup this year, each uniquely confirming Lexus' passion for brave design, imaginative technology, and exhilarating performance. The first-ever Lexus LC 500 and LC 500h performance coupes and the completely redesigned Lexus LS 500 luxury sedan take their place at the pinnacle of Lexus' extensive product lineup.

To celebrate the next chapter in Lexus' history, the company today unveiled a 60-second extended version of its Super Bowl spot featuring the LC, as well as a few surprises. The spot, titled “Man & Machine,” recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models. The spot features movement artist Lil Buck and music from chart-topping recording artist Sia. A 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.

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