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Lexus Debuts Amazing Sport Yacht Concept

Lexus Debuts Amazing Sport Yacht Concept

A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan.

As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle.

This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.

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Lexus LS 500 Flagship Sedan Receives 2017 EyesOn Design Award

Lexus LS 500 Flagship Sedan Receives 2017 EyesOn Design Award

DETROIT, Jan. 10, 2017 – With its radical new design, coupe-like silhouette and interior inspired by traditional Japanese aesthetics, the all-new 2018 Lexus LS 500 was named 2017 EyesOn Design Award for Design Excellence – Interior Design at the 2017 North American International Auto Show (NAIAS) in Detroit today.

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With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

With the All-New 2018 LS, Lexus Reimagines Global Flagship Sedan

DETROIT, January 9, 2017 — It is possible that no single automobile has, upon introduction, upended its category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago. The 1990 LS 400 was the original luxury disruptor, winning critical acclaim and astonishing customers by setting new benchmarks for comfort, powertrain performance and smoothness, quietness, build quality, attention to detail, and dependability. The brand supported that groundbreaking vehicle by setting and maintaining new standards for customer service and satisfaction.

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Lexus Announces Pricing for All-New 2018 LC Performance Coupe

Lexus Announces Pricing for All-New 2018 LC Performance Coupe

DETROIT, Jan. 9, 2017 – Since the premiere of the LC 500 performance coupe last year, the most frequently asked question has been, “How much will it cost?”  Today that question was answered with news that both the 2018 LC 500 and its hybrid sibling, the LC 500h, will have Manufacturer’s Suggested Retail Prices (MSRP) below $100,000 when they arrive at dealerships this May.
 

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