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Lexus Solidifies Its Commitment to Fashion by Returning as the Official Automotive Partner of NYFW: The Shows for the February 2017 Season
New York (Feb. 8, 2017) – Lexus preserves its commitment to the fashion industry by returning as the Official Automotive Partner of NYFW: The Shows for the fourth consecutive season.
Read MoreLexus LS and LC Cruise into the Windy City for 2017 Chicago Auto Show
CHICAGO, February 3, 2017 – Following its global debut last month, the all-new 2018 Lexus LS is coming to the Chicago Auto Show at McCormick Place, Feb. 11-20. The new LS reflects a strong, uniquely Japanese identity and approach to luxury, and it is expected to carry the buzz from its Detroit show debut into Chicago.
Read MoreLexus International 2016 Year In Review
Lexus International today announced it sold 677,615 vehicles during the 2016 calendar year. This robust sales performance represents a 4% increase over calendar year 2015 (652,451 units).
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Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today
NEW YORK, Jan. 31, 2017 — Lexus International today announced the 12 finalists for the Lexus Design Award 2017. Three finalists based in the USA were selected, marking the first time designers from this region have advanced to the final round. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, the Lexus International Design Award is celebrating its fifth anniversary. The competition supports up-and-coming designers and creators worldwide. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of “Yet.”
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Lexus Brand Takes Center Stage in Super Bowl Spot
TORRANCE, Calif. (Jan. 23, 2017) — Two new flagship vehicles will join the Lexus lineup this year, each uniquely confirming Lexus' passion for brave design, imaginative technology, and exhilarating performance. The first-ever Lexus LC 500 and LC 500h performance coupes and the completely redesigned Lexus LS 500 luxury sedan take their place at the pinnacle of Lexus' extensive product lineup.
To celebrate the next chapter in Lexus' history, the company today unveiled a 60-second extended version of its Super Bowl spot featuring the LC, as well as a few surprises. The spot, titled “Man & Machine,” recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models. The spot features movement artist Lil Buck and music from chart-topping recording artist Sia. A 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.
Lexus Debuts Amazing Sport Yacht Concept
A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan.
As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle.
This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.
