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2021 LEXUS LS 500, 500h ADD LAYERS OF FLAGSHIP REFINEMENT
PLANO, Texas (November 11, 2020) – Creating an iconic vehicle to set the tone for a luxury automaker is no simple task. The first-generation LS debuted in 1989 with this monumental goal to help shape the brand. It built the foundation of Lexus with the high praise earned by its exceptional quietness and comfort. Chief Branding Officer and Master Driver Akio Toyoda positions the LS―in all its generations―as "a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times."
Read MoreDriveway Moments Celebrated in Lexus “December to Remember” Campaign
PLANO, Texas (Nov. 9, 2020) – The iconic red bow. The familiar melody. The time-honored tagline. Joyful driveway moments. This year, the iconic Lexus December to Remember campaign continues to bring all of these elements together—with an uplifting look back at this year.
Read MoreINTERSECT BY LEXUS-NYC TO REOPEN WITH CRITICALLY ACCLAIMED NEW RESTAURANT-IN-RESIDENCE, THE GREY, FROM SAVANNAH
NEW YORK, NY (November 5, 2020) – INTERSECT BY LEXUS – NYC, the innovative culinary destination in New York City’s Meatpacking District, will reopen its doors on December 3, 2020. Upon reopening, INTERSECT will debut its fifth Restaurant-in-Residence, Savannah, GA-based […]
Read MoreLexus, AIM VASSER SULLIVAN Win IMSA Sprint Cup Championship
SALINAS, Calif. (November 2, 2020) – Lexus and AIM VASSER SULLIVAN (AVS) clinched the 2020 IMSA Sprint Cup Championship in the final sprint race of the IMSA WeatherTech SportsCar Championship season at Laguna Seca on Sunday.
Read MoreLexus Partners with Tosin Oshinowo and Chrissa Amuah to Present Conceptual Design Collaboration This December in Coordination with Design Miami/
TOKYO, Japan (October 29, 2020) – Today, Lexus announced its forthcoming collaboration with architect and designer Tosin Oshinowo and textiles and furniture designer Chrissa Amuah that will culminate in the presentation of a conceptual design experiment this December. The project will be in coordination with Design Miami/, which will continue its annual celebration of international design, with adjustments made in consideration of our current global context. Inspired by the changes this year has brought, the concept will align with Lexus’ craft techniques and technology, explore cues from global history and respond to the current global moment to create a series of objects aimed to inspire innovation and exploration.
Read MoreLexus and TED Reimagine the Automated Vehicle of the Future
PLANO, Texas (October 29, 2020) ⎯ As the world builds toward autonomous driving, Lexus continues to keep the focus on what inspires the brand—people. Lexus partnered with the TED Fellows program, a global multidisciplinary group of thought leaders, to develop new designs for autonomous vehicles that prioritize people over technology. TED Senior Fellows neuroscientist Greg Gage and artist Sarah Sandman debuted their designs for human-centric autonomous vehicles in an exclusive virtual event today, and two short films spotlighting their ideas are live now: “Predicting Human Needs with Neuroscientist Greg Gage” and “Building Community with Artist Sarah Sandman.” In an interactive discovery session, TED Senior Fellow Samuel “Blitz” Bazawule explored how inspiration can be found in sound.
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