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2026 LEXUS ES INTRODUCED IN “THE STANDARD OF AMAZING” VIDEO

2026 LEXUS ES INTRODUCED IN “THE STANDARD OF AMAZING” VIDEO

PLANO, Texas (Nov. 12, 2025) – The all-new Lexus ES is nearly here, and presaging its launch is a new campaign, “The Standard of Amazing.” Inviting viewers for a closer look at the 2026 ES inside and out, the 60-second video highlights how the new luxury sedan redefines what modern luxury feels like: Serene, intelligent, and electric. The new ES’ sculpted silhouette flows with quiet confidence, and its actual quietness is as much a part of the experience, creating an atmosphere designed for reflection and comfort. You can Experience Amazing with the new ES in both battery-electric and hybrid forms soon, and be sure to watch the entire video below:

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2026 Lexus RZ Goes on Sale with Upgraded Convenience Features, Expanded Charging Network Options for All Lexus BEV Owners

2026 Lexus RZ Goes on Sale with Upgraded Convenience Features, Expanded Charging Network Options for All Lexus BEV Owners

PLANO, Texas (Nov. 3, 2025) – Lexus is announcing several initiatives that aim to benefit Lexus RZ battery electric vehicle (BEV) owners, including 2023-25 vehicles and the newly enhanced 2026 models that are arriving at dealers nationwide this month. Lexus RZ drivers will also be able to enjoy access to a vastly expanded network of DC fast chargers, including the Tesla Supercharger Network, new Plug & Charge capability, and intelligent Apple Maps EV Routing.

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TOYOTA GROUP PREVIEWS FUTURE PRODUCTS AND BRAND DIRECTION AT 2025 JAPAN MOBILITY SHOW

TOYOTA GROUP PREVIEWS FUTURE PRODUCTS AND BRAND DIRECTION AT 2025 JAPAN MOBILITY SHOW

TOKYO (Oct. 29, 2025) – On Tuesday, the Toyota Group unveiled a number of new concepts, models, and brand directions at the 2025 Japan Mobility Show. New product offerings were on display showcasing the future strategies and innovations for the automaker’s various marques and nameplates. With highlights featuring Lexus’ “Discover” ecosystem and messaging, the expansion of the Century nameplate into a standalone brand, and various other vehicle mobility products and vehicles from the likes of Toyota and Daihatsu, the Toyota Group continues to advance mobility for all and complement the lifestyles and aspirations they embody.

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REVEL IN THE JOY OF DRIVING: THE 2026 LEXUS GX

REVEL IN THE JOY OF DRIVING: THE 2026 LEXUS GX

PLANO, Texas (Oct. 17, 2025) – The 2026 Lexus GX carries over from the prior model year and continues to inspire customers to pursue their urge to travel, take an unpaved path, and revel in the joy of driving. The GX brings intuitive technology, thoughtful interior touches, and continued off-road prowess that Lexus guests have come to expect.

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LEXUS AND UNIVERSAL PICTURES’ WICKED: FOR GOOD REUNITE FOR MOVIE FANS TO “EXPERIENCE OZMAZING”

LEXUS AND UNIVERSAL PICTURES’ WICKED: FOR GOOD REUNITE FOR MOVIE FANS TO “EXPERIENCE OZMAZING”

PLANO, Texas (Oct. 13, 2025) – Last year, Universal Pictures’ Wicked captivated global audiences and shattered box office records, becoming the most successful Broadway film adaptation in history. Lexus is along for the ride again this holiday season, inviting fans to “Experience OZmazing” in the epic and electrifying conclusion. Today, Lexus partners with Universal’s Wicked: For Good (in theaters November 21), debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2025 Lexus LX.

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