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A NEW LEGEND IS BORN: THE ALL-NEW 2024 LEXUS GX
PLANO, Texas (Dec. 13, 2023) – The wait is over. The much-anticipated 2024 Lexus GX is finally here and ready for adventure with an unparalleled combination of elegant features, off-road capability and luxurious quality. Reimagined from the ground up, the all-new GX was designed to inspire customers to pursue their urge to travel, take an unpaved path, and revel in the joy of driving.
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LEXUS UNVEILS INSTALLATION BY MARJAN VAN AUBEL AT ICA MIAMI
PLANO, Texas and MIAMI, Fla. (Dec. 6, 2023) - Today, Lexus unveiled “8 Minutes and 20 Seconds”, an installation by Dutch solar designer Marjan van Aubel, which is now on view within the sculpture garden at the Institute of Contemporary Art, Miami (ICA Miami). Brimming with life and color, the striking solar sculpture reimagines the Lexus Future Zero-emission Catalyst (LF-ZC) concept car as an interactive experience through van Aubel’s trademark use of solar cells. “8 Minutes and 20 Seconds” marks van Aubel’s first public project in Miami and has been realized through design development by spatial and experience design firm Random Studio.
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LEXUS JOINS MALBON GOLF AS OFFICIAL AUTOMOTIVE PARTNER
PLANO, Texas (Nov. 30, 2023) — Today, Lexus and Malbon Golf announce a multi-year partnership ahead of the Malbon Mutiny Golf Invitational. Lexus is now the exclusive automotive partner for Malbon Golf, and the two brands will collaborate on a unique Lexus x Malbon capsule collection, a Malbon Golf-themed 2024 Lexus GX, and Lexus will activate at future Malbon Golf events.
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LEXUS “DECEMBER TO REMEMBER”: MOMENTS BEHIND THE ICONIC BIG RED BOW
PLANO, Texas (Nov. 20, 2023) — This year, Lexus’ annual “December to Remember” campaign goes beyond the iconic big red bow, focusing on the magic and thoughtful moments at the heart of the holiday season. In the campaign debuting today, Lexus will feature two new heartwarming broadcast commercials, “Overnight Lexus” and “Sled Dogs” as well as a unique holiday-themed collaboration with TikTok content creator @sebastianjern and a dramatic digital activation on Sphere in Las Vegas featuring the all-new 2024 Lexus GX.
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LEXUS LEADS TOYOTA INDIANA INTO AN AMAZING FUTURE
PRINCETON, Ind. (Nov. 9, 2023) – Toyota Indiana celebrated a major milestone today as the plant started production of the first-ever Lexus TX, an all-new, three-row luxury SUV. The 2024 TX is the first Lexus SUV to be assembled in the U.S., and the first Lexus for Toyota Indiana.
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LEXUS ANNOUNCES COLLABORATION WITH MARJAN VAN AUBEL FOR MIAMI ART & DESIGN WEEK 2023
PLANO, Texas (Oct. 31, 2023) – Today, Lexus announced a new collaboration with acclaimed Dutch solar designer Marjan van Aubel to create a vibrant, sun-powered installation within the Institute of Contemporary Art, Miami (ICA Miami) sculpture garden. Inspired by the new and advanced LF-ZC Lexus Battery Electric Vehicle (BEV) Concept car and jointly realized with spatial experience design studio Random Studio, the interactive installation will elevate Lexus and van Aubel’s investment in pushing the boundaries of design and technology toward a carbon-neutral future. It will be unveiled in early December, and on view throughout Miami Art & Design Week 2023.
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