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WHAT’S NEW: 2023 Lexus RC and RC F

WHAT’S NEW: 2023 Lexus RC and RC F

PLANO, Texas (Jan. 11, 2023) – With its muscular form and aggressive stance, the refined Lexus RC is crafted to stand apart from the crowd. A bold fascia, available Premium Triple-Beam LED headlamps and strong character lines that sweep toward the dramatic rear valance and LED taillamps allow the RC to captivate from every angle. For those looking for the ultimate F driving experience, the RC F and RC F Track Edition offer unrelenting dynamic performance and uncompromising comfort.

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LEXUS ELECTRIFIED: INSPIRED BY PEOPLE

LEXUS ELECTRIFIED: INSPIRED BY PEOPLE

PLANO, Texas (Jan. 4, 2023) — What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience. A new marketing campaign, called “Lexus Electrified,” shows how people are the inspiration behind the versatility of the Lexus electrified line of vehicles. The broadcast spot, “Like Attracts Like,” debuts today.

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LEXUS UNVEILS INSTALLATION BY SUCHI REDDY, SHAPED BY AIR, AT ICA MIAMI

LEXUS UNVEILS INSTALLATION BY SUCHI REDDY, SHAPED BY AIR, AT ICA MIAMI

PLANO, Texas (Nov. 29, 2022) – Today, Lexus unveiled Shaped by Air at the Institute of Contemporary Art, Miami (ICA Miami), presenting a vision by acclaimed New York-based artist and architect Suchi Reddy, founder of Reddymade Architecture and Design, that draws inspiration from the Lexus Electrified Sport’s quality of being “shaped by air.” Reddy’s ethereal installation — her first public project in Miami — celebrates the collaborators’ shared commitment to human-centered, carbon-neutral and impeccably crafted design. On view through December 11th, it envisions the vehicle as shaped by mist and light, draws upon the curves of the vehicle’s design and incorporates foliage-inspired cutouts to suggest movement through nature.

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Lexus ‘December to Remember’ Celebrates Moments of Connection

Lexus ‘December to Remember’ Celebrates Moments of Connection

PLANO, Texas (Nov. 21, 2022) — Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called “Time Machine.” And, in a holiday first, Lexus is partnering with Sprinkles to make December a bit sweeter with exclusive giveaways at nationwide Sprinkles locations courtesy of Lexus dealers.

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