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“Never Lose Your Edge” in the All-New Lexus RX
PLANO, Texas (October 4, 2022) – Taking the road less traveled, going off script, challenging convention... no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. That desire to avoid complacency is the idea behind the marketing campaign “Never Lose Your Edge” for the all-new 2023 Lexus RX, debuting today.
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Toyota Motor North America Reports U.S. September and Third Quarter 2022 Sales Results
PLANO, Texas (October 3, 2022) – Toyota Motor North America (TMNA) today reported U.S. September 2022 sales of 179,050 vehicles, up 17.1 percent on a volume and daily selling rate (DSR) basis versus September 2021. September 2022 sales of electrified […]
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LEXUS ELECTRIFIES FANS IN NEW MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’ CAMPAIGN FOR FIRST-EVER BATTERY ELECTRIC VEHICLE, THE LEXUS RZ 450E
PLANO, Texas (Oct. 3, 2022) – Quick thinking, a spear and the all-new, very agile, 2023 Lexus RZ 450e is all you need when you’re the formidable Dora Milaje, evading a host of villainous pursuers. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, “An Electric Future,” featuring the luxury brand’s first-ever battery electric vehicle. The marketing campaign marks Lexus’ third collaboration with a Marvel Studios property ahead of the release of Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters November 11.
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WHAT’S NEW: 2023 LEXUS NX
PLANO, Texas (Sept. 30, 2022) – The NX was fully redesigned from the inside out in 2022 and carries these new features into 2023. Every exterior surface is reimagined. Lexus Driving Signature ensures a uniquely Lexus experience where each vehicle […]
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Lexus Announces Extension to Safety Connect and Service Connect Trial Periods
PLANO, Texas (Sept. 28, 2022) – Lexus today is pleased to announce additional peace of mind to assist when the unexpected occurs. Safety Connect and Service Connect, a suite of available services that help drivers stay secure while on the road, are now available with up to a 10-year trial* on select Lexus models. The suite of available Safety Connect services includes 24-hour emergency assistance, 24-hour enhanced roadside assistance, automatic collision notification and stolen vehicle locator**. Service Connect offers vehicle health reports and detailed maintenance reminders with the ability to link a preferred Lexus dealer with select Lexus vehicles.
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WHAT’S NEW: 2023 IS 300/350/500
PLANO, Texas (Sept. 14, 2022) – For more than 20 years, the IS has provided a dynamic bond between driver and machine for guests across the world. With the launch of the all-new IS in 2021, Lexus expanded on that legacy by sharpening the driving performance fundamentals through the introduction of Lexus Driving Signature, a key pillar for the Lexus brand. Then, in 2022, the all-new IS 500 F SPORT Performance brought an undeniable presence to the lineup with its naturally aspirated 5.0-liter V8 generating 472 hp and 395 lb.-ft. of torque.
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