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FENDER AND LEXUS PARTNER TO RELEASE THE FENDER® LEXUS LC STRATOCASTER® GUITAR
HOLLYWOOD, Calif. (October 5, 2021) - Fender Musical Instruments Corporation’s (FMIC) Fender Custom Shop (FCS) today announced the launch of a limited edition Fender® Lexus LC Stratocaster® guitar, the newest custom-built piece from Principal Master Builder, Ron Thorn. Chosen for their passion for bold design, intuitive technology and Takumi craftsmanship, Fender’s, Fender’s alliance with Lexus brings to life the Fender® Lexus LC Stratocaster®. Fender Custom Shop™ will be releasing 100 team-built Fender® Lexus LC Stratocaster® guitars globally.
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KUMAIL NANJIANI STARS IN NEW LEXUS, MARVEL STUDIOS’ ‘ETERNALS’ SPOT
PLANO, Texas (October 4, 2021) — Some things are worth preserving at all costs. If you’re Kingo in Marvel Studios’ “Eternals,” played by Kumail Nanjiani, this includes your gleaming new Lexus IS 500 sports sedan. As the exclusive automotive partner of Marvel Studios’ “Eternals,” Lexus debuts a marketing campaign today with a long-form video titled “Parking Spot.” In the two-minute piece, Kingo has to solve a very human problem before he can join the epic Super Hero battle happening downtown — finding a safe parking spot for his new Lexus IS 500 F SPORT Performance, the most powerful IS ever, with a 472-horsepower naturally aspirated V8 engine.
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Toyota Motor North America Reports U.S. September and Third Quarter 2021 Sales Results
PLANO, Texas (October 1, 2021) – Toyota Motor North America (TMNA) today reported U.S. September 2021 sales of 152,916 vehicles, a decrease of 22.4 percent on a volume and daily selling rate (DSR) basis versus September 2020. U.S. September 2021 sales of alternative powered vehicles (APVs), including hybrids, plug-in hybrids and fuel cells totaled 42,945 vehicles, up 36 percent on a volume and DSR basis, representing 28.1 percent of total monthly sales.
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INTERSECT BY LEXUS – NYC TO WELCOME COMPÈRE LAPIN FROM NEW ORLEANS AS NEXT RESTAURANT-IN-RESIDENCE
NEW YORK CITY (September 29, 2021) - INTERSECT BY LEXUS - NYC will debut its seventh Restaurant-in-Residence, New Orleans’ Compère Lapin, on October 20, 2021. James Beard Award-winning owner and chef Nina Compton will return to New York City, offering her signature blend of Gulf coast ingredients and Caribbean-inspired flavors to guests at INTERSECT for an unparalleled dining experience.
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Auto Enthusiasts Take to the Track for the Ultimate Bragging Rights
PLANO, Texas (September 16, 2021) — Earlier this year, Lexus launched its reimagined MY’21 IS sports sedan, proving the richest experiences come to those who go “all in” with their obsessions. This fall, it’s bringing to market the vehicle that auto enthusiasts asked for, the first-ever IS 500 F SPORT Performance, with a 472-horsepower, naturally aspirated V8 engine. It’s the most powerful IS ever and the ultimate expression of going all in. A new marketing campaign for the IS 500 launches today, featuring the “License to Thrill” documentary.
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CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN
PLANO, Texas (September 13, 2021) – In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gained first-hand experience with innovations like Lexus Teammate™ Advanced Drive Technology found in the new LS 500h, Remote Park and Plug-In Hybrid Electric technology on the all-new NX and the exhilarating 5.0L, naturally-aspirated V8 engine performance of the first-ever IS 500. Motivated by their in-vehicle experiences, the artists collaborated (for the first time) to create an original music track inspired by innovation and performance.
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