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Lexus Puts Gamers in the Driver’s Seat
PLANO, Texas (Feb. 18, 2021) - Gamers, start your engines. Lexus is unveiling the Gamers’ IS, the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie, last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.
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Lexus and Vasser Sullivan Persevere Through 24 Hours of Racing at Daytona
DAYTONA BEACH, Florida (February 2, 2021) –Vasser Sullivan Racing opened the 2021 IMSA WeatherTech Sports Car Championship season in the Rolex 24 at Daytona International Speedway with both Lexus RC F GT3 entries combining to lead the GTD class for 101 laps in the grueling 24-hour endurance race before experiencing issues during the overnight hours that took the team out of contention.
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Lexus Unveils New Digital Retail Experience
PLANO, Texas (February 1, 2021) – Lexus has officially unveiled the Monogram retail experience, providing guests flexibility in how they buy their next Lexus. Working hand-in-hand with dealerships across the United States to integrate the online and in-store retail experience, Lexus is piloting a comprehensive retail program providing guests more control over how they purchase their vehicle, increased transparency into current inventory and real-time pricing, and flexibility to shop when and how they want.
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LEXUS DESIGN AWARD 2021 SELECTS SIX FINALISTS
TOKYO (January 28, 2021) - Lexus today announced the six finalists for the Lexus Design Award 2021, selected by a distinguished jury from among 2,079 entries submitted by creators in 66 countries. Four leading design experts will directly mentor the finalists, giving them a once-in-a lifetime experience as they prototype their ideas with a per-project budget capped at 3,000,000 yen (approx.$25,000 USD).
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INTERSECT BY LEXUS-NYC TO OFFER DINE-AWAY AND DELIVERY FROM RESTAURANT-IN-RESIDENCE, THE GREY
NEW YORK (January 13, 2021) - INTERSECT BY LEXUS - NYC, the innovative culinary destination in New York City’s Meatpacking District, will introduce its first-ever dine-away and delivery program. Beginning January 21st, INTERSECT’s dine-away offering will feature a weekly rotating three-course menu with optional beverage pairings from its fifth Restaurant-in-Residence, Savannah, GA-based The Grey helmed by award-winning Executive Chef and Partner, Mashama Bailey.
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2021 LEXUS LC 500 INSPIRATION SERIES: PERFORMANCE LUXURY TAKES FLIGHT
PLANO, Texas (January 12, 2021) – The Lexus LC 500 needs no formal introduction. It greets all encounters with a growl from its powerful 471-horsepower naturally aspirated V8 engine. Its artfully chiseled lines and refined curvature marry luxury and performance in a way that only Lexus can. The new 2021 LC 500 Inspiration Series takes the grand-touring coupe to the next level with an aviation-inspired design that will land in dealerships later this winter.
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