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Being in Touch With Your Senses Can Bring You Closer to Lexus, Milan and ¥2.5 Million
TORRANCE, Calif. - Aug. 13, 2014 – Ah, the sights, smells, sounds, tastes and feel of Milan in the spring! Designers who have innovative ideas can enter the 2015 Lexus Design Award for a chance to display their works at the 2015 Milan Design Week, be mentored by international creatives and receive up to ¥2.5 million to build a prototype of their own. The third Lexus Design Award competition is open for entries!
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The Lexus RC 350 F SPORT Dazzles its First U.S. Audience at the New York International Auto Show
NEW YORK (April 16, 2014) – Sports car buffs are in for a roaring good time as the all-new Lexus RC 350 F SPORT zooms into Javits Convention Center to take its place among Lexus’ energetic lineup at the New York International Auto Show. The RC 350 F SPORT shows off its adventurous attitude for the first time since its Geneva debut here in America’s hotspot for fashion and design.
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NBCUniversal and Lexus Partner for First Ever Live, Real-Time Marketing Broadcast Commercials
NEW YORK, September 18, 2013 – NBCUniversal, in partnership with Lexus, today announced “It’s Your Move After Dark,” the first truly live, real-time marketing broadcast commercial campaign that will launch the all-new Lexus IS. The ads will take advantage of real-time marketing by allowing viewers to contribute ad concepts via social networks to influence the creative for the Lexus advertisements. This unique, interactive cross-platform initiative will be comprised of a series of live, improvisational short comedy ads that will run in the commercial pods during NBC’s Late Night with Jimmy Fallon (12:35am ET/PT on NBC). The ads will be based on real-time viewer social media submissions each Thursday and performed by some of New York’s best improvisational comedy troupes including Fun Young Guys, Magnet Theater Touring Company, MB’s Dream and Stone Cold Fox.
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