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- 06.15.202021 LEXUS IS: Agility and Athleticism Expand Pure Driving Performance
- 06.15.20Lexus Reveals ‘Lexus AR Play’ App to Launch New 2021 IS
TOKYO (June 30, 2020) – Today, Lexus announced that the luxury brand is adapting their Grand Prix judging for the Lexus Design Award 2020 to a virtual environment in August with the Grand Prix winner to be announced on Sept 1. “We were presented with a unique set of circumstances this year,” said Brian Bolain, Lexus International, General Manager of Global Marketing & PR, “but Lexus remains focused on the Award's original mission of supporting tomorrow's creators with a new launchpad for their careers.”
PLANO, TX (June 15, 2020) — To virtually unveil the new 2021 IS, Lexus has launched Lexus AR Play, an immersive augmented reality app designed to allow users to explore the vehicle through their smart phone or tablet - the first app of its kind for Lexus. With social distancing the new normal across the globe, Lexus was inspired to develop the technology to showcase the newest design and performance features of this luxury sports sedan, a category favorite since the model’s debut nearly 20 years ago.
PLANO, TX (June 15, 2020) – Writing yet another chapter in the book of compact luxury sports sedans, the new 2021 Lexus IS was unveiled today via a unique and engaging online virtual reveal. Since its debut nearly 20 years ago in the U.S., the IS has thrived on creating exhilarating driving performance in the form of a true rear-wheel-drive luxury sports sedan. The IS has served as a whetstone to help sharpen Lexus driving performance across the lineup but, more directly, it has forged indelible bonds between driver and machine that reach into the hundreds of thousands. It’s no wonder the IS has earned worldwide adoration for its extraordinary driving performance.
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