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Sneaker Culture Merges into the Fast Lane
PLANO, Texas (Feb. 26, 2021)-What happens when sneakerheads get ahold of a luxury sport sedan? RTFKT creative collective and Lexus teamed up to find out.
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2022 LEXUS IS 500 F SPORT PERFORMANCE: THE IS SPORTS SEDAN, UNLEASHED
PLANO, Texas (February 22, 2021) – Last year’s reimagined front-engine rear-wheel-drive IS struck the perfect balance of sportiness and sophistication, making it the best IS to date. However, Chief Engineer Naoki Kobayashi and his team at Lexus International have been working on something truly special exclusively for the North American market. Enter the first-ever Lexus IS 500 F SPORT Performance, which dials up the sports sedan formula to eleven with the addition of a powerful 472-horsepower naturally aspirated V8 engine and ferocious quad exhaust system. It expands the IS family and ushers in a new era of F SPORT Performance models that will appeal to passionate driving enthusiasts that crave higher levels of performance over the standard F SPORT models.
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Prepare for an exclusive, destined to get the world’s attention.
Tune in tomorrow, February 22 at 11 a.m. EST.
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Lexus Puts Gamers in the Driver’s Seat
PLANO, Texas (Feb. 18, 2021) - Gamers, start your engines. Lexus is unveiling the Gamers’ IS, the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie, last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.
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Lexus and Vasser Sullivan Persevere Through 24 Hours of Racing at Daytona
DAYTONA BEACH, Florida (February 2, 2021) –Vasser Sullivan Racing opened the 2021 IMSA WeatherTech Sports Car Championship season in the Rolex 24 at Daytona International Speedway with both Lexus RC F GT3 entries combining to lead the GTD class for 101 laps in the grueling 24-hour endurance race before experiencing issues during the overnight hours that took the team out of contention.
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Lexus Unveils New Digital Retail Experience
PLANO, Texas (February 1, 2021) – Lexus has officially unveiled the Monogram retail experience, providing guests flexibility in how they buy their next Lexus. Working hand-in-hand with dealerships across the United States to integrate the online and in-store retail experience, Lexus is piloting a comprehensive retail program providing guests more control over how they purchase their vehicle, increased transparency into current inventory and real-time pricing, and flexibility to shop when and how they want.
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