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Obsession Has Many Names
PLANO, Texas (January 4, 2021) - Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.
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LEXUS REVEALS DIRECT4 NEXT-GENERATION ELECTRIC DRIVE CONTROL TECHNOLOGY
Last year as part of its new global electrification strategy, Lexus debuted the futuristic LF-30 concept car at the Tokyo Motor Show, which thrilled attendees with its visionary design and imaginative technologies. The new strategy, called ‘Lexus Electrified’, targets a […]
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LEXUS COLLABORATES WITH TOSIN OSHINOWO AND CHRISSA AMUAH TO PRESENT A COLLECTION OF HEADPIECES THAT CELEBRATE INNOVATION THROUGH DESIGN AND CRAFTSMANSHIP
TOKYO, Japan (December 2, 2020) – Today, Lexus unveils a conceptual design collaboration with architect and designer Tosin Oshinowo and textiles and furniture designer Chrissa Amuah. In coordination with Design Miami/, Freedom to Move presents a collection of headpieces that […]
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Lexus and AIM VASSER SULLIVAN Conclude Successful 2020 Season
SEBRING, Fla. (November 16, 2020) – Lexus and AIM VASSER SULLIVAN (AVS) closed out the 2020 IMSA WeatherTech SportsCar Championship season at Sebring International Raceway on Saturday evening. The Twelve Hours of Sebring didn’t go as planned as both AVS […]
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Lexus Culinary Cinema Elevates Drive-In Theater with Gourmet Dining Experience
PLANO, Texas (November 16, 2020) – To meet the growing desire for socially distanced events, Lexus hosted the first-ever Lexus Culinary Cinema – a three-night gourmet drive-in movie event at L.A. LIVE’s Event Deck in downtown Los Angeles. The event, which took place this past weekend, elevated the typical drive-in movie experience by engaging Lexus Culinary Masters, Chefs Jon Shook and Vinny Dotolo, Ludo Lefebvre and Carlo Mirarchi to create gourmet dinners inspired by the feature film being shown each evening.
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2021 LEXUS LS 500, 500h ADD LAYERS OF FLAGSHIP REFINEMENT
PLANO, Texas (November 11, 2020) – Creating an iconic vehicle to set the tone for a luxury automaker is no simple task. The first-generation LS debuted in 1989 with this monumental goal to help shape the brand. It built the foundation of Lexus with the high praise earned by its exceptional quietness and comfort. Chief Branding Officer and Master Driver Akio Toyoda positions the LS―in all its generations―as "a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times."
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