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LEXUS “DECEMBER TO REMEMBER”: MOMENTS BEHIND THE ICONIC BIG RED BOW
PLANO, Texas (Nov. 20, 2023) — This year, Lexus’ annual “December to Remember” campaign goes beyond the iconic big red bow, focusing on the magic and thoughtful moments at the heart of the holiday season. In the campaign debuting today, Lexus will feature two new heartwarming broadcast commercials, “Overnight Lexus” and “Sled Dogs” as well as a unique holiday-themed collaboration with TikTok content creator @sebastianjern and a dramatic digital activation on Sphere in Las Vegas featuring the all-new 2024 Lexus GX.
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LEXUS LEADS TOYOTA INDIANA INTO AN AMAZING FUTURE
PRINCETON, Ind. (Nov. 9, 2023) – Toyota Indiana celebrated a major milestone today as the plant started production of the first-ever Lexus TX, an all-new, three-row luxury SUV. The 2024 TX is the first Lexus SUV to be assembled in the U.S., and the first Lexus for Toyota Indiana.
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LEXUS ANNOUNCES COLLABORATION WITH MARJAN VAN AUBEL FOR MIAMI ART & DESIGN WEEK 2023
PLANO, Texas (Oct. 31, 2023) – Today, Lexus announced a new collaboration with acclaimed Dutch solar designer Marjan van Aubel to create a vibrant, sun-powered installation within the Institute of Contemporary Art, Miami (ICA Miami) sculpture garden. Inspired by the new and advanced LF-ZC Lexus Battery Electric Vehicle (BEV) Concept car and jointly realized with spatial experience design studio Random Studio, the interactive installation will elevate Lexus and van Aubel’s investment in pushing the boundaries of design and technology toward a carbon-neutral future. It will be unveiled in early December, and on view throughout Miami Art & Design Week 2023.
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2023 LEXUS SEMA GUIDE
LAS VEGAS (Oct. 31, 2023) — Lexus demonstrates its offroad legacy at this year’s 2023 Specialty Equipment Market Association (SEMA) ® Show. The brand will showcase six vehicles including each generation of the GX alongside a 2022 LX 600 and the latest offerings in the Lexus Associated Accessory Product (AAP) program.
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LEXUS DEBUTS NEXT-GENERATION BATTERY EV CONCEPT AND VISION FOR THE FUTURE OF MOBILITY AT THE JAPAN MOBILITY SHOW 2023
TOKYO (Oct. 25, 2023) — At the inaugural Japan Mobility Show 2023, Lexus introduced a range of concept models under the theme “Pushing the Boundaries of the Electrified Experience”, envisioning new possibilities for mobility through electric cars. The Lexus booth hosted […]
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WHAT’S NEW: 2024 LEXUS LS
PLANO, Texas (Oct. 25, 2023) – The bold Lexus LS captures attention as the brand’s flagship sedan with its striking profile, refined performance, and exceptional craftmanship. For the 2024 model year, the LS continues to command every corner and sees minor changes.
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